T-ara to endorse “iRiver”

Recently, the ladies of T-ara were selected as exclusive model for electronics brand, ‘iRiver‘.

Starting from the end of this month, the girls will be taking part in various ads and teaser events, in addition to star auctions and fan signings. Representatives of iRiver revealed that they were looking forward to T-ara’s effects on their brand image, as the girls have a diverse fanbase ranging from young teens to 30s.

Director Lee Sang Won of iRiver Korea stated, “T-ara’s modern and bubbly charms fit well with iRiver’s brand image, which is how we came to choose them as our models. We’ll be taking a step closer to our consumers through T-ara’s diverse charms.”